Publicaciones etiquetadas como identity
From the architect: Location of the house is Yonago-city Sanin area at the foot of Mt. Daisen which has national park. This area has much rain throughout the year. In winter it blows a chill northwest wind and it snows a lot. The site is on a hill. So the scenery is wonderful but it gets the strong afternoon sunlight.
We planned the house there where client family (married couple, their two children and wife’s mother who newly live together) lives.
We planned the house as divided/parted one. That architecture makes some benefits for the client such as keeping adequate privacy among the family. And client can sleep without any concern for disturbing noise of the other family members after his/her night shift work.
We designed the gabled folded-plate big roof which reaches ground at its one side on each “divided house.” The roof keeps off rain throughout the year, chill northwest wind and snow in winter and strong afternoon sunlight in summer. And the roof can keep the client’s privacy from neighbor houses.
In addition, natural sunlight comes in through the gap between the roof and “divided houses.” So that inside the house is bright enough in daytime without lightings.
Photography: Yohei Sasakura / Sasa no kurasha
The branding concept for Play Optics is based on Josef Albers’ simultaneous contrast studies making one color appear to be two. This was a two week- long project from conceptualization to completion under the direction of Dan Blackman. Collateral materials include eye chart, business cards, stationary, postcard, lookbook, and signage. The nose bridge of the glasses became a unifying element in both the logo and as a pattern on the eyeglass case, lens cloth, and website.
By Lily Clark
L U T H I A is a Buenos Aires based firm. It sells handmade, detailed and artisanal backpacks and totes. Through a simple yet elegant design we tried to communicate the brand atributes of simplicity, happiness and quality. We achieved this through a minimal and tactile aesthetic; white & grey palette, porous & pure white paper and embossing. It is a minimalistic and aesthetically pleasing brand.
Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida.
We designed Violeta’s new identity with the mission to communicate quality and sophistication without losing approachability.
Our proposal draws inspiration from Buenos Aires’ coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta’s three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta’s excellence, but it also refers to the toasty color of bread right after it leaves the oven.