To This Day Project: Segment 19
Manic | http://wearemanic.com
“Shovel & Bell is the latest up-market gelateria and cafe in Guangzhou, China. Our identity project for them included naming, branding, store design, stationery and packaging.”
We are an award-winning creative agency with a portfolio of work that ranges from websites and online campaigns to advertising and branding. The studio was founded in 1999 with the belief that good design always includes both creativity and communication. A piece of work that looks great but fails to speak to its audience is not good design. We have embraced this and cemented it into our culture and our work.
Anagrama / Mexico
Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations. Our objective consisted in designing a visual idea that represented Smartas’ fun and youthful spirit. The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand’s cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper’s bright colors. We used a rounded typeface to give the brand a friendly and sincere personality.
F U N Z I N E
Designed by; MusaWorkLab
MusaWorkLab is a multi-disciplinary design and communication consultancy studio located in Lisboa, Portugal. Their publication, ‘F u n z i n e’, now in its second issue (named ‘Summer Melancholy’). Vibrant and visually captivating, the ‘zine bears a unique binding technique (paperclip?) and a stunning graphic direction. A really stand-out piece from a brilliant studio.