Publicaciones etiquetadas como grafico
Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida.
We designed Violeta’s new identity with the mission to communicate quality and sophistication without losing approachability.
Our proposal draws inspiration from Buenos Aires’ coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta’s three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta’s excellence, but it also refers to the toasty color of bread right after it leaves the oven.
Silver & Green
"With a product offering that consists of olives, olive oil, antipasti, tapas and meze, Lake District based Silver & Green are the specialists in authentic Mediterranean delicacies.
We were approached to redevelop the brand and packaging to make the products more appealing to the target customers of delis, farm shops and food halls.
The marketplace is well served with rustic and heritage feel brands, so we set out to differentiate Silver & Green by creating a playful and modern brand, which, without being obviously rustic, has a hand crafted feel that reflects the range of ingredients and their origins.
A customised font forms the main logo, with textures applied to further enhance personality. This is combined with a choice of uncoated paper stock and supporting hand-written font. A bold colour palette is used to bring the designs to life and emphasize the flavour of the countries and cultures that inspire the recipes.
Silver & Green’s director, Rachel Hannaford, kindly had this to say, “Working with Salad was a smooth, fun ride. We love the way they take the time to really dig into what’s behind you and your company before any design, or even research, begins. The team helped us work through all our muddled thoughts and ideas and piece them together in a way that has allowed us start turning a business in to a brand.”
The response and results have been outstanding. Just a month after the launch of Silver & Green’s new branded products, more accounts have been opened than in the entire two years previously.”
View the range on the website here.
A project of Salad Studio
Piper & Sons
Piper & Sons is a children’s clothing and accessories line for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids such as Suri Cruise, Moses Martin or Vivi Jolie-Pitt with beautifully understated childrenswear with added touches of subtle elegance and unexpected whimsy. Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship.
Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters.
The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand’s whimsy and subtly elegant characteristics.
Piper & Sons es una línea de ropa y accesorios para niños de 0-5 años. El cliente se acercó a nosotros con el deseo de crear una marca de lujo que podrían usar niños como Suri Cruise, Moses Martin o Vivi Jolie-Pitt con una moda bellamente sobria con toques de elegancia y encanto. Al igual que sus prendas, nuestra marca para Piper & Sons se caracteriza por tener un estilo contemporáneo, fresco, de alto valor y con una calidad excepcional.
Con inspiración en la naturaleza, la fantasía y la inocencia de los niños, nuestra propuesta consiste en la combinación de un logotipo maduro que enaltece el alto valor de la marca y un zorro, el cual nos recuerda a un típico personaje de cuento de hadas infantil.
La ilustración del zorro fue cuidadosamente elaborada a mano, asegurándonos que el detalle fuera difuso, agradable, lindo y al mismo tiempo moderno y joven. La paleta de colores contiene menta, color que proporciona frescura, juventud y naturaleza en cada pieza y es atractivo para ambos niños y niñas. Los estampados de foil color cobre logran redondear la marca al completar sus características sutilmente elegantes y cautivadores.
By / Por Anagrama
KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible.
We helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this we constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. This metaphor enabled us to pitch KAE as the pioneers, who help their clients successfully make tricky business decisions and circumvent potential problems. Through their identity, we were able to increase KAE’s stock as an indispensable partner to its clients.
To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.
identity & branding by Socio Design
Galo Kitchen is an restaurant specializing in French-American inspired comfort cuisine. Its prime focus is breakfast, but it also offers lunch and dinner menus and a cozy atmosphere all day long. Additionally, Galo Kitchen has its own in-house bakery that provides delicious, freshly made, hand-crafted bread and pastries.
The naming is meant to articulate the French touch present in Galo’s lovingly made food. The black and white skewed pattern dresses up the brand as friendly, snug and casual, a feeling supported by the logotype’s organic cursive script.
The zeppelin icon pays homage to Galo’s bakery. Inspired on the airship’s general shape, a Zeppelin is a sandwich made with a roll of French bread split widthwise into two pieces and filled with a variety of meats, cheese, vegetables, seasonings and sauces.
Galo Kitchen es un restaurante especializado en comida reconfortante con inspiración americana-francesa. Su hora más popular es la del desayuno, sin embargo, también cuenta con menús para comer y cenar en un ambiente casual y acogedor. Adicionalmente, Galo cuenta con su propia panadería, la cual produce pan fresco y calentito todos los días.
El nombre expresa el toque francés presente en toda su comida. El patrón blanco y negro viste a la marca con una personalidad amable, casual y acogedora, las cuales son características apoyadas también por la escritura orgánica y cursiva del logotipo.
El ícono del zepelín es un homenaje metafórico a su panadería. Inspirado en la forma del globo aerostático ovalado, un zepelín es un sandwich hecho con pan francés y relleno de una amplia variedad de carnes frías, queso, vegetales y salsas.
El Giro Electrónico
“Nitsa 94/96: el giro electrónico”, is a documentary reflecting the beginnings of the iconic night club NITSA. A place that was crucial to the Barcelona electronic music culture.
We were asked to design a limited edition poster to promote the premiere of the documentary that could be used for both offline and online communications. The visual idea is based on the mythical turning dance floor that the club used to have. In order to create 150 unique posters, we invented a turning wooden surface that would allow us to turn the paper in a silkscreen machine, therefore printing on a different angle each time.
Each poster has a flourescent colour dot that refers to acid drugs as well as to vinyl proportions.
“Nitsa 94/96: El Giro Electrónico”, es un documental que narra los inicios del mítico club NITSA, que marcó el desarrollo de la música electrónica de Barcelona y construyó los cimientos de lo que ahora es la escena musical de la ciudad.
Se nos pidió diseñar una edición limitida del cartel con el fin de promocionar on y offline la película. La idea se inspira en la característica pista giratoria que el club solía tener.
Para ello, inventamos una superficie de madera giratoria que nos permitiera serigrafiar cada cartel en ángulo distinto, haciendo de los 150 carteles una pieza única.
Cada cartel tiene a su vez un punto de color fluorescente en el centro, haciendo referencia al consumo de ácidos y a las proporciones de un vinilo.
Eat everything all the time
"The Bedroom Community commissioned us to design DVD packaging for the film about the label, directed by Pierre-Alain Giraud. The camera catches Sam Amidon, Valgeir Sigurdsson, Nico Muhly, Ben Frost & their collaborators on their Whale Watching Tour, that takes place during the volcano eruption a couple of years back. It also features some insight into artist’s work at Greenhouse Studios, their ethos, tour life, etc. The design is based on the idea of perpetual movement & traveling. While the vacuum-sealed package is a nod to snacks you have on the run, the typographic solution inside evolves around the idea of a compass. Set in different directions, text demands reading at various angles as though it’s a map one has to navigate through."
By The Bakery
Just before Christmas 2012 Google opened Santa’s Village, an HTML5 playground for kids of all ages. The village consisted of three games, a number of interactive scenes, and a special chat where kids could get Santa to make personalised phone calls to friends and family. Last but not least, on Christmas Day kids could use the Santa Tracker to follow Santa’s flight across the world in real time on Google Maps.
Main Concept: Markus Magnusson, Haraldur Thorleifsson, Glenn Jones Creative Director: Haraldur Thorleifsson
Animation Director: Markus Magnusson
Animation: Markus Magnusson, Raoul Alpkut
Lead illustrator: Glenn Jones
Artwork: Markus Magnusson, Glenn Jones, Raoul Alpkut
Music and Sfx: Plan8
Packaging of Marinas Chips by www.ouhyeah.com
"El trabajo hace referencia al diseño del packaging de la nueva línea de patatas con sabor Mediterráneo de la empresa de alimentación Vicente Vidal.
Este proyecto ha sido premiado con el Laus de Plata en la modalidad Diseño Gráfico: Gran público. Unidad o línea de pack y/o etiqueta 2013.
Es un proyecto realizado para la agencia de comunicación Villa Mc Luhan”.
We’re at Selected D Europe, in Bilbao.
Estamos en el Selected D Europe, en Bilbao.
Anagrama is currently one of my favorite studies of design and branding.
”Checklist specializes in custom event planning, especially for milestone occasions, such as birthdays, anniversaries, graduations, holiday parties and corporate events. Their services are custom, catered exclusively for each client’s unique needs and always aim towards sweet perfection.
Our design proposal gives Checklist an institutional look (proper of a university or college) with a jovial color palette. The combination is meant to convey commitment and trustworthiness, but with a youthful feminine touch that ensures that every detail is never overlooked but always cared for. The pastel colors are gentle, cozy and soothing, the deep blue serious and convincing. The type selection, reminiscent of 1950’s secretarial typewriting, goes hand in hand with the conservatory institutional and feminine attention to detail concept.” by Anagrama
Visuelt by Bielke + Yang
"Is it a plane? Yes, yes it’s a tiny red and blue plane. Jeez…"