Publicaciones etiquetadas como diseño

Bacoa

“Handmade” and “local” are the two key values of the new identity for Bacoa Gourmet Burger bars, developed by TwoPoints.Net. “One of the biggest influences were the typical spanish bars from Barcelona. Usually they were build in the seventies. They often use condensed sans-serif typefaces, cut out of acrylic glass. The color scheme of these bars is very limited. Usually the boards, napkins and doilies are only printed in two colors, red and blue. We also tried to embrace the sometimes amateurish design, which gives a typical spanish bar it’s own charme”, they point out.
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“Hecho a mano” y “local” son los dos conceptos primordiales sobre los que gira la nueva identidad de las hamburgueserías gourmet Bacoa, desarrollada por TwoPoints.Net. “Una de las gran referencias fueron los típicos bares normales de Barcelona. Normalmente son de los setenta, y tienen la estética de la época: tipografías de palo seco estrechas, normalmente en relieve sobre los luminosos de metacrilato. El color de las aplicaciones de estos bares es muy limitado: normalmente los mensajes en servilletas y los letreros de metacrilatos van en el azul y rojo característicos. También le dimos el aire un poco amateur de los típicos bares españoles para conservar el encanto de estos”, afirman.

By Two Points
Source: Cosas Visuales ()

Nacion
Real estate branding

Nacion is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nacion aims to be the ultimate all-in-one community for its residents. Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride.

We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country.
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Nación es un proyecto de desarrollo inmobiliario de usos múltiples ubicado en Monterrey, México. Con espacio para departamentos, oficinas y tiendas, Nación busca ser la única comunidad todo-en-uno para sus residentes. Nuestra propuesta de marca tiene ese sentimiento de comunidad que crea una sensación de pertenencia casi como orgullo nacionalista.

Tomamos elementos de banderas y documentos gubernamentales oficiales, como pasaportes y sellos, simplificando y mezclándolos con colores brillantes y divertidos para crear un aspecto moderno y familiar. Este proyecto se diseñó con la mentalidad de crear la identidad de un país nuevo.


By  Anagrama

Piper & Sons

Piper & Sons is a children’s clothing and accessories line for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids such as Suri Cruise, Moses Martin or Vivi Jolie-Pitt with beautifully understated childrenswear with added touches of subtle elegance and unexpected whimsy. Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship. 

Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters. 

The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand’s whimsy and subtly elegant characteristics.

Piper & Sons es una línea de ropa y accesorios para niños de 0-5 años. El cliente se acercó a nosotros con el deseo de crear una marca de lujo que podrían usar niños como Suri Cruise, Moses Martin o Vivi Jolie-Pitt con una moda bellamente sobria con toques de elegancia y encanto. Al igual que sus prendas, nuestra marca para Piper & Sons se caracteriza por tener un estilo contemporáneo, fresco, de alto valor y con una calidad excepcional. 

Con inspiración en la naturaleza, la fantasía y la inocencia de los niños, nuestra propuesta consiste en la combinación de un logotipo maduro que enaltece el alto valor de la marca y un zorro, el cual nos recuerda a un típico personaje de cuento de hadas infantil. 

La ilustración del zorro fue cuidadosamente elaborada a mano, asegurándonos que el detalle fuera difuso, agradable, lindo y al mismo tiempo moderno y joven. La paleta de colores contiene menta, color que proporciona frescura, juventud y naturaleza en cada pieza y es atractivo para ambos niños y niñas. Los estampados de foil color cobre logran redondear la marca al completar sus características sutilmente elegantes y cautivadores.

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By / Por Anagrama

Fuego Néctar

Fuego Néctar, founded by Celina Martínez, is a brand of homemade chilli sauces and pastes based in Coahuila, Mexico. The sauces come in two flavors: habanero chilli and tree chilli. Celina started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetizing success, that she decided to commercialize them in order to distribute them to a wider audience.

We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar. The name (Fire Nectar in Spanish) reflects the product’s rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden “been-in-the-market-since-forever” vibe.

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Fuego Néctar, una marca de salsas caseras de chile de Coahuila, fue fundado por Celina Martinez. Las salsas son de dos sabores: chile habanero y chile de árbol. Celina comenzó vendiéndolas exclusivamente a sus amigas y familiares para ocasiones especiales. Tuvieron tanto éxito que Celina se acercó a nosotros para formalizar y comercializar su marca. 

La marca mantiene el sentimiento casero y familiar que Celina vierte en cada frasco. Su nombre, Fuego Néctar, refleja la esencia intensa y picante que cada salsa aporta a todo platillo. Obtuvimos inspiración de antigua publicidad y envases medicinales de principios del siglo XX que eran sumamente informativos y lucían una paleta tipográfica muy diversa. Los frascos con corcho aportan una vibra tradicional y familiar a la marca, haciéndola ver como si tuviera toda la vida en el mercado.

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By / Por Anagrama

KAE

KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible.

We helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this we constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. This metaphor enabled us to pitch KAE as the pioneers, who help their clients successfully make tricky business decisions and circumvent potential problems. Through their identity, we were able to increase KAE’s stock as an indispensable partner to its clients.

To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.

identity & branding by Socio Design

Kickstart

Kickstart is a cross-platform media production company founded in 1999 with offices in Los Angeles, New York, Vancouver and Hong Kong. It is a proven creative production studio that matches pre-eminent artists with cost-effective production.

Producing major feature films, animations, TV series and more, Kickstart first and foremost required a website that would allow them to showcase their work and have a professional presence within their industry.

I was tasked with creating their brand identity, print collateral and a fully response website. The brand marque is made up of 3 overlapping triangles to make up the letter ‘K’, the central triangle represents a play button. To bolster the identity, a bold ‘screen blue’ was used throughout all brand communications.

Website designed in collaboration with Socio Design. Development by Pixel Machine. Photography by György Kőrössy

Identity & branding by Mash Creative

Galo
Restaurant branding


Galo Kitchen is an restaurant specializing in French-American inspired comfort cuisine. Its prime focus is breakfast, but it also offers lunch and dinner menus and a cozy atmosphere all day long. Additionally, Galo Kitchen has its own in-house bakery that provides delicious, freshly made, hand-crafted bread and pastries.

The naming is meant to articulate the French touch present in Galo’s lovingly made food. The black and white skewed pattern dresses up the brand as friendly, snug and casual, a feeling supported by the logotype’s organic cursive script.

The zeppelin icon pays homage to Galo’s bakery. Inspired on the airship’s general shape, a Zeppelin is a sandwich made with a roll of French bread split widthwise into two pieces and filled with a variety of meats, cheese, vegetables, seasonings and sauces.

Galo Kitchen es un restaurante especializado en comida reconfortante con inspiración americana-francesa. Su hora más popular es la del desayuno, sin embargo, también cuenta con menús para comer y cenar en un ambiente casual y acogedor. Adicionalmente, Galo cuenta con su propia panadería, la cual produce pan fresco y calentito todos los días.

El nombre expresa el toque francés presente en toda su comida. El patrón blanco y negro viste a la marca con una personalidad amable, casual y acogedora, las cuales son características apoyadas también por la escritura orgánica y cursiva del logotipo.

El ícono del zepelín es un homenaje metafórico a su panadería. Inspirado en la forma del globo aerostático ovalado, un zepelín es un sandwich hecho con pan francés y relleno de una amplia variedad de carnes frías, queso, vegetales y salsas.

By Anagrama



Nitsa 94-96
 
El Giro Electrónico

“Nitsa 94/96: el giro electrónico”, is a documentary reflecting the beginnings of the iconic night club NITSA. A place that was crucial to the Barcelona electronic music culture.
We were asked to design a limited edition poster to promote the premiere of the documentary that could be used for both offline and online communications. The visual idea is based on the mythical turning dance floor that the club used to have. In order to create 150 unique posters, we invented a turning wooden surface that would allow us to turn the paper in a silkscreen machine, therefore printing on a different angle each time.
Each poster has a flourescent colour dot that refers to acid drugs as well as to vinyl proportions.

“Nitsa 94/96: El Giro Electrónico”, es un documental que narra los inicios del mítico club NITSA, que marcó el desarrollo de la música electrónica de Barcelona y construyó los cimientos de lo que ahora es la escena musical de la ciudad.
Se nos pidió diseñar una edición limitida del cartel con el fin de promocionar on y offline la película. La idea se inspira en la característica pista giratoria que el club solía tener.
Para ello, inventamos una superficie de madera giratoria que nos permitiera serigrafiar cada cartel en ángulo distinto, haciendo de los 150 carteles una pieza única.
Cada cartel tiene a su vez un punto de color fluorescente en el centro, haciendo referencia al consumo de ácidos y a las proporciones de un vinilo.

By Mucho

HENTEN

Corporate identity and special edition packaging design.
www.thehentenbag.com

By MikelCans Studio

Mathias Tanguy

Mathias Tanguy is a personal finance adviser based in Paris. Mathias needed a strong but subtle visual brand identity putting the emphasis on both networking and communication concept as well as on professional ethic and principles.

Denis Mallet designed the visual identity around a geometrical pattern that is creating network connectivity. Placing the letters in the centre of each of the graphic polygonal shapes allowed the name to be the core of the geometrical network pattern. Extracting the letter M and T with their surrounding polygonal structures created a logotype working as an ingenuous monogram. The simplicity of this geometrical shape allows the use of many different high finish print processes, as metal and black foil blocking on the compliment slips and business cards, blind embossing on the envelops and photo chemical etching on the metal side of the business card. The monogram can also be easily stamped using an embosser or rubber stamp machine to personalise letters and cards, and for authenticating important documents.

By Denis Mallet

GIST
–Editorial Branding

Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can “get the gist” on all the different topics of each issue. Our design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored backgrounds.

In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work. Since GIST’s topics are ever-changing and versatile, we decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil.

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Gist es una revista estilo lifestyle que toca temas tan diversos como moda, tecnología, salud y turismo, entre otros. Su nombre es una reflexión de su naturaleza multifacética ya que sus lectores pueden captar lo esencial de cada tema en cada edición. En inglés, la palabra “gist” significa el punto esencial o el quid de la cuestión. Nuestra propuesta tomó un rumbo diferente y algo radical en cuestiones de diseño editorial. Su apariencia es audaz, fresca, actual y poco convencional está basada en una fórmula muy sencilla que busca exaltar las imágenes usando fondos de color y sobreponiendo gruesos marcos.

En Gist, las imágenes siempre van a tomar primer plano, es por esto que ofrece una excelente oportunidad a fotógrafos emergentes para lucir su trabajo. Ya que los temas en Gist son bastante diferentes y cambiantes, decidimos que había que mantener la portada siempre constante. La portada siempre lucirá un retrato sobrepuesto por un marco de foil.


By Anagrama

Skovin Gulv

Skovin is a supplier of high-end wood flooring for the private market. Heydays established a name inspired by the location of the showroom, and created a visual platform where we used the floor surface to define room.

Skovin is the old name of Skøyen, the area in Oslo which the company was established at. The idea of simple shapes inspired by different floorplans, creates a rich expression in combination with a classic and timeless typography.

By Heydays

Eat everything all the time

"The Bedroom Community commissioned us to design DVD packaging for the film about the label, directed by Pierre-Alain Giraud. The camera catches Sam Amidon, Valgeir Sigurdsson, Nico Muhly, Ben Frost & their collaborators on their Whale Watching Tour, that takes place during the volcano eruption a couple of years back. It also features some insight into artist’s work at Greenhouse Studios, their ethos, tour life, etc. The design is based on the idea of perpetual movement & traveling. While the vacuum-sealed package is a nod to snacks you have on the run, the typographic solution inside evolves around the idea of a compass. Set in different directions, text demands reading at various angles as though it’s a map one has to navigate through."

By The Bakery

Santa Tracker

Just before Christmas 2012 Google opened Santa’s Village, an HTML5 playground for kids of all ages. The village consisted of three games, a number of interactive scenes, and a special chat where kids could get Santa to make personalised phone calls to friends and family. Last but not least, on Christmas Day kids could use the Santa Tracker to follow Santa’s flight across the world in real time on Google Maps.

Main Concept: Markus Magnusson, Haraldur Thorleifsson, Glenn Jones Creative Director: Haraldur Thorleifsson
Animation Director: Markus Magnusson
Animation: Markus Magnusson, Raoul Alpkut
Lead illustrator: Glenn Jones
Artwork: Markus Magnusson, Glenn Jones, Raoul Alpkut
Music and Sfx: Plan8

Sandra Boïls

This business card was created for a Jazz Vocalist from Valencia (Spain): Sandra Boïls. She needed something simple and elegant, so they proposed a monochromatic design with simple graphics and typography. But, as Josh said on his blog , what really makes them lovely is the repeating piano key pattern that forms when the cards are layed out side by side.

Sandra Boïls es vocalista de Jazz. Necesitaba unas tarjetas de presentación para darse a conocer y concertar actuaciones. Poniendo varias tarjetas continuas forman un piano. 
Para el dossier de presentación y siguendo con la simplificación de las formas, optaron por representar otro instrumento clásico en el jazz, la trompeta.


By Menta Studio