Publicaciones etiquetadas como branding
The branding concept for Play Optics is based on Josef Albers’ simultaneous contrast studies making one color appear to be two. This was a two week- long project from conceptualization to completion under the direction of Dan Blackman. Collateral materials include eye chart, business cards, stationary, postcard, lookbook, and signage. The nose bridge of the glasses became a unifying element in both the logo and as a pattern on the eyeglass case, lens cloth, and website.
By Lily Clark
L U T H I A is a Buenos Aires based firm. It sells handmade, detailed and artisanal backpacks and totes. Through a simple yet elegant design we tried to communicate the brand atributes of simplicity, happiness and quality. We achieved this through a minimal and tactile aesthetic; white & grey palette, porous & pure white paper and embossing. It is a minimalistic and aesthetically pleasing brand.
Violeta is a traditional Argentinian bakery located in the well-off neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Named after its founder, Violeta creates beautiful, hand-crafted bread, cakes and pastries. With more than 30 years in the hearts of the people of Buenos Aires, Violeta now plans to start up franchises in Miami, Florida.
We designed Violeta’s new identity with the mission to communicate quality and sophistication without losing approachability.
Our proposal draws inspiration from Buenos Aires’ coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta’s three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta’s excellence, but it also refers to the toasty color of bread right after it leaves the oven.
The Museum of Old and New Art: Festival Of Music and Art, often further shortened to simply MOFO, is an annual festival based in Hobart, Tasmania curated by Brian Ritchie, bass player from the rock band Violent Femmes. It is billed as Tasmania’s largest contemporary music festival and showcases the work of artists in a broad range of art forms, including sound, noise, dance, theatre, visual art, performance and new media.
As one of my university briefs, for the 2015 design I decided to reimagine the festival and create a clean, simple brand that is easily expandable across multiple formats and/or event collateral. The concept behind the brand mark was that each of the vertical or diagonal strokes represents element of the festival, whether that be dance, theatre or visual art, etc. Only when brought together as a group, it forms the letter ‘M’; only when brought together, it becomes the MOFO festival.
Nourished Journal One
Single Edition: Ships late August
Nourished Journal is a bi-annual lifestyle publication. The aim of Nourished Journal is not only to create an inspiring publication, but also to be a platform for readers and contributors alike to share, learn and connect. The journal features interviews with inspiring individuals, uplifting and informative editorial, recipes, travel stories and practical information on health and wellbeing. We believe in taking a holistic view on life, which you will see reflected throughout the journal.
Some of the features in Edition One include actor Shiva Rose, edible flowers recipes, Lauri Kranz from Edible Gardens LA, how to make fermented foods, a yoga breakdown, Strala Yoga founder Tara Stiles, director Kinga Burza, travel from Byron Bay to Utah, our guide to Los Angeles, and five minutes with designer Jenni Kayne.