Publicaciones etiquetadas como branding

Bacoa

“Handmade” and “local” are the two key values of the new identity for Bacoa Gourmet Burger bars, developed by TwoPoints.Net. “One of the biggest influences were the typical spanish bars from Barcelona. Usually they were build in the seventies. They often use condensed sans-serif typefaces, cut out of acrylic glass. The color scheme of these bars is very limited. Usually the boards, napkins and doilies are only printed in two colors, red and blue. We also tried to embrace the sometimes amateurish design, which gives a typical spanish bar it’s own charme”, they point out.
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“Hecho a mano” y “local” son los dos conceptos primordiales sobre los que gira la nueva identidad de las hamburgueserías gourmet Bacoa, desarrollada por TwoPoints.Net. “Una de las gran referencias fueron los típicos bares normales de Barcelona. Normalmente son de los setenta, y tienen la estética de la época: tipografías de palo seco estrechas, normalmente en relieve sobre los luminosos de metacrilato. El color de las aplicaciones de estos bares es muy limitado: normalmente los mensajes en servilletas y los letreros de metacrilatos van en el azul y rojo característicos. También le dimos el aire un poco amateur de los típicos bares españoles para conservar el encanto de estos”, afirman.

By Two Points
Source: Cosas Visuales ()

Nacion
Real estate branding

Nacion is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nacion aims to be the ultimate all-in-one community for its residents. Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride.

We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country.
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Nación es un proyecto de desarrollo inmobiliario de usos múltiples ubicado en Monterrey, México. Con espacio para departamentos, oficinas y tiendas, Nación busca ser la única comunidad todo-en-uno para sus residentes. Nuestra propuesta de marca tiene ese sentimiento de comunidad que crea una sensación de pertenencia casi como orgullo nacionalista.

Tomamos elementos de banderas y documentos gubernamentales oficiales, como pasaportes y sellos, simplificando y mezclándolos con colores brillantes y divertidos para crear un aspecto moderno y familiar. Este proyecto se diseñó con la mentalidad de crear la identidad de un país nuevo.


By  Anagrama

Sopra

We were commissioned to rebrand Sopra, an Italian restaurant, for their Singapore outlet. The new Sopra Cucina & Bar is an ode to the glamorous days of post-war Italy, when Hollywood and the films of Federico Fellini and Sophia Loren first captured the imaginations of an enamored public. Read Less

By Bravo Company

Comaxurros

Comaxurros its a new concept of xurreria. A churro, sometimes referred to as a Spanish doughnut, is a fried-dough pastry—predominantly choux—based snack.

Identity design by Lo Siento
Illustration by Brosmind

Club Man Shop

This is a fictional rebranding of Club Man Shop. Club Man Shop (CMS) specializes in made to measure Men’s suits, overcoat, shirts and pants. The project aims to break the image of ordinary custom tailoring shop. Therefore, the design approach for this project is to make CMS become a unique, classic yet modern kind of custom tailoring shop and stand out confidently from the tailoring industry.

And the reason of using navy colour and red-orange colour as the main and secondary colours, it will be more outstanding from the tailoring industry as compared to the overwhelming black and white colour that the tailors will often use.

By Calvin Tan

Avalanche

Avalanche es un proyecto experimental de serigrafía y diseño gráfico. Durante un año, se crearon dos colecciones, ofreciendo múltiples combinaciones de colores y estampados para ordenar en las bolsas algodón y cuadernos.

Avalanche Print est un projet expérimental de sérigraphie et de graphisme. Durant un an, deux collections ont été créées, proposant ainsi de multiples combinaisons de motifs et couleurs imprimées à la commande sur sacs en coton et carnets.

Say What Studio

Crabapple Kitchen

Branding, stationery and menu design for café and eatery, Crabapple Kitchen. Carefully selected stocks were paired with white foil to communicate the rustic style of food and complement the nostalgic interior.

By Tom Clayton at Sea Words

Piper & Sons

Piper & Sons is a children’s clothing and accessories line for kids ages 0 to 5. The client approached us with the wish to create an upscale brand that could indulge kids such as Suri Cruise, Moses Martin or Vivi Jolie-Pitt with beautifully understated childrenswear with added touches of subtle elegance and unexpected whimsy. Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship. 

Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters. 

The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand’s whimsy and subtly elegant characteristics.

Piper & Sons es una línea de ropa y accesorios para niños de 0-5 años. El cliente se acercó a nosotros con el deseo de crear una marca de lujo que podrían usar niños como Suri Cruise, Moses Martin o Vivi Jolie-Pitt con una moda bellamente sobria con toques de elegancia y encanto. Al igual que sus prendas, nuestra marca para Piper & Sons se caracteriza por tener un estilo contemporáneo, fresco, de alto valor y con una calidad excepcional. 

Con inspiración en la naturaleza, la fantasía y la inocencia de los niños, nuestra propuesta consiste en la combinación de un logotipo maduro que enaltece el alto valor de la marca y un zorro, el cual nos recuerda a un típico personaje de cuento de hadas infantil. 

La ilustración del zorro fue cuidadosamente elaborada a mano, asegurándonos que el detalle fuera difuso, agradable, lindo y al mismo tiempo moderno y joven. La paleta de colores contiene menta, color que proporciona frescura, juventud y naturaleza en cada pieza y es atractivo para ambos niños y niñas. Los estampados de foil color cobre logran redondear la marca al completar sus características sutilmente elegantes y cautivadores.

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By / Por Anagrama

BAIN Silk Printed Business Cards

BAIN is a swimwear brand recently created in Biarritz, France. It is the shared visions of Nicolas & Cindy, two friends & designers inspired by their love for the 70’s, arts, surf & simple moments. 

This project is a collaboration between the creative duo behind BAIN and TIND. 

Gradient colors were chosen to remind a sunset. They also wanted the cards to be somewhat fancy. Thus, they opted for a golden/bronze ink. 

Art Direction : Nicolas Kovac & Cindy Defort
Designer : Nicolas Kovac
Printed by Tind and Chris

Serracchiani e Gennari
By Ivan Moreale

VILLAGE
Communications and PR agency. 


Aiming to realign their market position and offering, They redefined Village’s visual language (subsequently shortening the brand from Village Press), stepping away from the black and white goto fashion aesthetic and introducing a lighter, more design-related look and feel. Visit wearevillage.com

By Colville Walter

OAC

Christmas is a time for enjoying the finer things with the people we love. It’s about luxury, indulgence and laughter. We wanted to create a beautiful gift that reflected those ideas and made people smile.

"OAC is a suitably festive thank you to the clients, friends and suppliers. We selected a locally produced orange and chocolate cream liqueur for its unmistakable Christmas flavour, and created a new name for the product and some special seasonal packaging for the bottles. The luxurious labels incorporate a Christmas tag that runs up the side of the bottle, for a festive message from the team. Each special edition bottle is individually numbered, with metallic copper gold paper kindly provided by GF Smith. The labels were digitally printed with white ink and hand finished in the studio." 

Believe In

AKER BRYGGE 

Aker Brygge is a waterside district at the heart of oslo currently under redevelopment. the project included designing the identity, a bespoke typeface, retail promotional materials, signage and wayfinding.

Awarded for design excellence by the norwegian council in 2013.

By Joakim Jansson at Bleed
Creative director Dag Laska
Designer Miriam Skovholt Mortensen
Project Manager Annika Mørch Asté

Fuego Néctar

Fuego Néctar, founded by Celina Martínez, is a brand of homemade chilli sauces and pastes based in Coahuila, Mexico. The sauces come in two flavors: habanero chilli and tree chilli. Celina started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetizing success, that she decided to commercialize them in order to distribute them to a wider audience.

We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar. The name (Fire Nectar in Spanish) reflects the product’s rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden “been-in-the-market-since-forever” vibe.

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Fuego Néctar, una marca de salsas caseras de chile de Coahuila, fue fundado por Celina Martinez. Las salsas son de dos sabores: chile habanero y chile de árbol. Celina comenzó vendiéndolas exclusivamente a sus amigas y familiares para ocasiones especiales. Tuvieron tanto éxito que Celina se acercó a nosotros para formalizar y comercializar su marca. 

La marca mantiene el sentimiento casero y familiar que Celina vierte en cada frasco. Su nombre, Fuego Néctar, refleja la esencia intensa y picante que cada salsa aporta a todo platillo. Obtuvimos inspiración de antigua publicidad y envases medicinales de principios del siglo XX que eran sumamente informativos y lucían una paleta tipográfica muy diversa. Los frascos con corcho aportan una vibra tradicional y familiar a la marca, haciéndola ver como si tuviera toda la vida en el mercado.

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By / Por Anagrama

KAE

KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible.

We helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this we constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. This metaphor enabled us to pitch KAE as the pioneers, who help their clients successfully make tricky business decisions and circumvent potential problems. Through their identity, we were able to increase KAE’s stock as an indispensable partner to its clients.

To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.

identity & branding by Socio Design