Publicaciones etiquetadas como Branding
Film4 reinvents the movie channel ident
Film4, the UK’s number one movie channel, has revealed a refreshed on-air brand identity that draws cleverly on the traditional film strip.
A reinvention of the channel’s pre-existing idents, which were introduced when Film4 became free-to-air in 2006, the new idents, shot across five different locations, pay homage to moments of cinematic history whilst including covert references for the more discerning film fan. (How many can you spot?)
The idents were conceived, designed and directed by independent design agency ManvsMachine under the creative directorship of Daniel Chase, head of on-air promotions for 4Creative, Channel 4’s own creative agency.
source: Creative Bloq
The branding concept for Play Optics is based on Josef Albers’ simultaneous contrast studies making one color appear to be two. This was a two week- long project from conceptualization to completion under the direction of Dan Blackman. Collateral materials include eye chart, business cards, stationary, postcard, lookbook, and signage. The nose bridge of the glasses became a unifying element in both the logo and as a pattern on the eyeglass case, lens cloth, and website.
By Lily Clark