Publicaciones etiquetadas como Branding
Christmas is a time for enjoying the finer things with the people we love. It’s about luxury, indulgence and laughter. We wanted to create a beautiful gift that reflected those ideas and made people smile.
"OAC is a suitably festive thank you to the clients, friends and suppliers. We selected a locally produced orange and chocolate cream liqueur for its unmistakable Christmas flavour, and created a new name for the product and some special seasonal packaging for the bottles. The luxurious labels incorporate a Christmas tag that runs up the side of the bottle, for a festive message from the team. Each special edition bottle is individually numbered, with metallic copper gold paper kindly provided by GF Smith. The labels were digitally printed with white ink and hand finished in the studio."
Aker Brygge is a waterside district at the heart of oslo currently under redevelopment. the project included designing the identity, a bespoke typeface, retail promotional materials, signage and wayfinding.
Awarded for design excellence by the norwegian council in 2013.
Fuego Néctar, founded by Celina Martínez, is a brand of homemade chilli sauces and pastes based in Coahuila, Mexico. The sauces come in two flavors: habanero chilli and tree chilli. Celina started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetizing success, that she decided to commercialize them in order to distribute them to a wider audience.
We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar. The name (Fire Nectar in Spanish) reflects the product’s rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden “been-in-the-market-since-forever” vibe.
Fuego Néctar, una marca de salsas caseras de chile de Coahuila, fue fundado por Celina Martinez. Las salsas son de dos sabores: chile habanero y chile de árbol. Celina comenzó vendiéndolas exclusivamente a sus amigas y familiares para ocasiones especiales. Tuvieron tanto éxito que Celina se acercó a nosotros para formalizar y comercializar su marca.
La marca mantiene el sentimiento casero y familiar que Celina vierte en cada frasco. Su nombre, Fuego Néctar, refleja la esencia intensa y picante que cada salsa aporta a todo platillo. Obtuvimos inspiración de antigua publicidad y envases medicinales de principios del siglo XX que eran sumamente informativos y lucían una paleta tipográfica muy diversa. Los frascos con corcho aportan una vibra tradicional y familiar a la marca, haciéndola ver como si tuviera toda la vida en el mercado.
By / Por Anagrama
KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible.
We helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this we constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. This metaphor enabled us to pitch KAE as the pioneers, who help their clients successfully make tricky business decisions and circumvent potential problems. Through their identity, we were able to increase KAE’s stock as an indispensable partner to its clients.
To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.
identity & branding by Socio Design
Heros® Artista conceptual de la Erótica. Lleva más de 2 años estudiando, trabajando y aplicando el concepto de Erotismo en las diferentes ramas que ofrece el Arte, como la fotografía, música, diseño, ilustración, etc. En esta primera etapa de artista, el erotismo apararece constantemente en cada melodía, letra y composición completa de los temas que encierra su primer EP.
El uso del rojo, negro y blanco en la totalidad del sistema, en conjunto con una elegante tipografía Serif crean una poderosa y balanceada identidad: moderna y sofisticada. El propósito fue comunicar la sensualidad, energía y pasión del personaje en el logotipo y en cada una de las piezas a desarrollarse.
Kickstart is a cross-platform media production company founded in 1999 with offices in Los Angeles, New York, Vancouver and Hong Kong. It is a proven creative production studio that matches pre-eminent artists with cost-effective production.
Producing major feature films, animations, TV series and more, Kickstart first and foremost required a website that would allow them to showcase their work and have a professional presence within their industry.
I was tasked with creating their brand identity, print collateral and a fully response website. The brand marque is made up of 3 overlapping triangles to make up the letter ‘K’, the central triangle represents a play button. To bolster the identity, a bold ‘screen blue’ was used throughout all brand communications.
Website designed in collaboration with Socio Design. Development by Pixel Machine. Photography by György Kőrössy
Identity & branding by Mash Creative
Book Still The book investigates the concept of information overconsumption. In the 21st century, we are bombarded with vast amounts of information each day as a consequence of the ever-growing digital age. Prior to the introduction of the web, material was harder to source; therefore individuals were more selective over what information they choose to read. This contrast in how we read information today as apposed to pre-digital times inspired me into investigating the processes of navigation and filtering through information on-screen. This book is therefore an outcome of my research and development shown in a publication that represents the day-to-day journey of information consumption that an average person may encounter while browsing online. It expresses how a quick look on Facebook or a browse on YouTube can turn into hours of procrastination or overconsumption of immaterial knowledge.
By Leon Makari
Galo Kitchen is an restaurant specializing in French-American inspired comfort cuisine. Its prime focus is breakfast, but it also offers lunch and dinner menus and a cozy atmosphere all day long. Additionally, Galo Kitchen has its own in-house bakery that provides delicious, freshly made, hand-crafted bread and pastries.
The naming is meant to articulate the French touch present in Galo’s lovingly made food. The black and white skewed pattern dresses up the brand as friendly, snug and casual, a feeling supported by the logotype’s organic cursive script.
The zeppelin icon pays homage to Galo’s bakery. Inspired on the airship’s general shape, a Zeppelin is a sandwich made with a roll of French bread split widthwise into two pieces and filled with a variety of meats, cheese, vegetables, seasonings and sauces.
Galo Kitchen es un restaurante especializado en comida reconfortante con inspiración americana-francesa. Su hora más popular es la del desayuno, sin embargo, también cuenta con menús para comer y cenar en un ambiente casual y acogedor. Adicionalmente, Galo cuenta con su propia panadería, la cual produce pan fresco y calentito todos los días.
El nombre expresa el toque francés presente en toda su comida. El patrón blanco y negro viste a la marca con una personalidad amable, casual y acogedora, las cuales son características apoyadas también por la escritura orgánica y cursiva del logotipo.
El ícono del zepelín es un homenaje metafórico a su panadería. Inspirado en la forma del globo aerostático ovalado, un zepelín es un sandwich hecho con pan francés y relleno de una amplia variedad de carnes frías, queso, vegetales y salsas.
I Love Shoes
People love shoes, many shoes. They like buy new models, collect them, care about it. If there is a lot of shoes you need a place where you can keep all of them. The best decision is shoe shelf, which includes many sections for any items. This symbol was used for logo of I LOVE SHOES store.
Like the shelves can be different and the logo has some variations. It has a mathematical proportions and that’s why it’s easy transformable.
White, yellow and brown color palette creates feeling of comfort and easiness with a little touch of luxury. For corporate cards there were made holders in the shape of shoes. They would be used in store cash zone.
White personal business cards (600 g/m2) were embossed over the silk printed text to create imitation of the shoe shelves.
Website design continues identity style. It keeps impression of purity because of new layout and color scheme.
Bambudda is a modern Chinese cuisine restaurant located in Vancouver’s Gastown district. Post Projects was commissioned to create the identity for the restaurant. The identity execution took the form of menu design, stationery, website, signage and custom wallpaper. We also worked with Jennilee Marigomen to produce photographs of the restaurant itself.
PUBLICITÉ SAUVAGE, 25th ANNIVERSARY EXHIBITION SERIES
Posters for exhibition 12/15 organized by Publicité Sauvage in Montreal, celebrating their 25th anniversary.
This alternative typographic approach was not produced for outdoor promotion.
Awards & Recognition IdN Extra 08: Typo/graphic Posters – Data Typography, Graphics, and its Application in Creative Poster Design, 2013
By 26 Lettres
El Giro Electrónico
“Nitsa 94/96: el giro electrónico”, is a documentary reflecting the beginnings of the iconic night club NITSA. A place that was crucial to the Barcelona electronic music culture.
We were asked to design a limited edition poster to promote the premiere of the documentary that could be used for both offline and online communications. The visual idea is based on the mythical turning dance floor that the club used to have. In order to create 150 unique posters, we invented a turning wooden surface that would allow us to turn the paper in a silkscreen machine, therefore printing on a different angle each time.
Each poster has a flourescent colour dot that refers to acid drugs as well as to vinyl proportions.
“Nitsa 94/96: El Giro Electrónico”, es un documental que narra los inicios del mítico club NITSA, que marcó el desarrollo de la música electrónica de Barcelona y construyó los cimientos de lo que ahora es la escena musical de la ciudad.
Se nos pidió diseñar una edición limitida del cartel con el fin de promocionar on y offline la película. La idea se inspira en la característica pista giratoria que el club solía tener.
Para ello, inventamos una superficie de madera giratoria que nos permitiera serigrafiar cada cartel en ángulo distinto, haciendo de los 150 carteles una pieza única.
Cada cartel tiene a su vez un punto de color fluorescente en el centro, haciendo referencia al consumo de ácidos y a las proporciones de un vinilo.
We were commissioned to redesign the identity and website for Krohn, a young but experienced interior architect studio in Oslo. We developed a dynamic logo based on a room seen from the central perspective, and after trying out different views we saw that in a certain angle, the room becomes a disjointed «K»! Visit the website at www.krohnark.no and move the logo around with your cursor, excellently programmed by our good friends at Mesen.
The cards are foil blocked in gold on Keaykolor ReKreate Monsoon Grey, 600gsm.
Realising the Intangible: Protecting the Creative Process.
The concept is inspired by the physical process of seeing an idea take shape and form, from conception and development of something abstract to the final tangible product. Intellectual property law helps to protect creations of the mind by granting exclusive rights to intangible assets. Acapo helps those creators formulate, realize, protect, and sell their ideas, advising them every step of the way. With the same desire to visually bring abstract ideas to the tangible, the concept, in addition to a unique illustration style and color palette, uses photography and copy writing to bring Acapo’s services and products to a more visible human element.
CreativeDirector: Endre Berentzen
Senior Designer/Art Director: Eric Amaral Rohter
Project Manager/Consultant: Robert Dalen
Designer: Filipe Ferreira
Designer: Sindre Holm
Photography: Magne Sandnes