Publicaciones etiquetadas como Branding

Mamalena

Mama Lena wanted to share with the rest of the world her amazing sauces. To do so, she needed economic packaging with a homemade character.

We selected low cost jars and printed labels with handwritten information and illustrations to reveal the authenticity and the direct relationship of the producer with his product. We also created a spot in the label, where Mama Lena could handwrite the packing date. So every time Mama Lena makes a new sauce, she packs it, puts the label, writes the date and the most delicious homemade sauces are ready to use!

By Bob Studio

Centenario
Bodegas San Martín de Unx.

El diseño relaciona el centenario y los anillos concéntricos de los árboles, “formados a partir de las capas de crecimiento acumuladas a lo largo de su vida. Cada anillo representa un año de vida y cada uno tiene un espesor distinto, discontinuo, marcado por diferentes cambios y acontecimientos”. 

Se trata de autobiografía que simboliza la vida, el crecimiento y la madurez, algo propio de una bodega con 100 años de historia, que resume en un vino toda esa experiencia”. 

La etiqueta “vestirá” el vino tinto del centenario de la bodega, del cual se ha realizado una edición limitada conmemorativa, elaborado a partir de uvas de la variedad garnacha seleccionadas de sus mejores parcelas.

Por / By Flat Studio

Frank are a high-end digital retouching agency with bases in both London and Stockholm. They needed an identity which embodied the retouching process and clearly communicated their offering. Frank pride themselves on providing an honest and to the point approach right down to the last pixel.

To be Frank, they make stuff look great.

(Fuente: middaystudio.com)

type-lover:

Hier entlang bitte
by Josh Schaub

Silver & Green

"With a product offering that consists of olives, olive oil, antipasti, tapas and meze, Lake District based Silver & Green are the specialists in authentic Mediterranean delicacies.

We were approached to redevelop the brand and packaging to make the products more appealing to the target customers of delis, farm shops and food halls.

The marketplace is well served with rustic and heritage feel brands, so we set out to differentiate Silver & Green by creating a playful and modern brand, which, without being obviously rustic, has a hand crafted feel that reflects the range of ingredients and their origins.

A customised font forms the main logo, with textures applied to further enhance personality. This is combined with a choice of uncoated paper stock and supporting hand-written font. A bold colour palette is used to bring the designs to life and emphasize the flavour of the countries and cultures that inspire the recipes.  

Silver & Green’s director, Rachel Hannaford, kindly had this to say, “Working with Salad was a smooth, fun ride. We love the way they take the time to really dig into what’s behind you and your company before any design, or even research, begins. The team helped us work through all our muddled thoughts and ideas and piece them together in a way that has allowed us start turning a business in to a brand.”

The response and results have been outstanding. Just a month after the launch of Silver & Green’s new branded products, more accounts have been opened than in the entire two years previously.”

View the range on the website here.

A project of Salad Studio

Faties

The last work of the studio Dot Dash

Szóstka (Eng. Six) magazine is a supplement to F5 Trendbook magazine and was created for LOTTO - Polish National Lottery.

"We wanted to present LOTTO to the reader in a new, fresh and exciting way. Our goal was to show it as an element of a background, focusing rather on events which LOTTO is involved with - says Konrad Jerin, Editor in Chief of F5."

Created at Super Super with Hanna Kokczyńska, Jacek Majewski and David Błażewicz.

Bartosz Szymkiewicz

(Fuente: thewomb)

Lucky 21

A film production company in Dallas was ready to take on the highly competitive LA market. They wanted to herald the move with a new identity. A strategic mining session revealed a wonderfully spirited brand character – fiercely passionate and full of humour. The identity balances this off-kilter intensity with a contemporary boldness while allowing the brand’s playful voice to shine.

Great work by Blok Design

dailydesigner: Dolina by Moruba (BRAVO)

(Fuente: ivanhlestakov)

(Fuente: lemanoosh)

type-lover: Good design by Murmure

"UniqueWay - a travel consultancy company without tour guides, offers customized travel plans which gives once-in-a-lifetime travel experiences. As the name suggests, UniqueWay is leading a revolution in the traditional tourism market in China, spreading a new travel concept with dedication to professionalism and an eye for details.
 
In 2013, One & One was appointed the exclusive designer to come up with the following promotional materials; a general guide to UniqueWay, a set of travel coupon, 14 unique invitation cards and brochures for each of the selected destinations, and biography for UniqueWay’s distinguished travelers. The process of bringing UniqueWay’s brand image to live is very much like a travel experience for us, discovering unlimited possibilities within ourselves.
 
The logos on the front page of all promotional materials were thermoprinted to give a pearly white touch; we have chosen natural white paper to highlight UniqueWay’s commitment to remain true to the essence of travel.
 
For the 14 unique invitation cards, we have singled out the most representative landmark of each destination, reinvented with a tinge of playfulness to bring out the element of action. The use of wax seal gives ‘customized’ travel plan a classy appeal. Also part of the whole package is the name card, printed in the traditional and eloquent letterpress method.
 
Last but not least is the design of the logo. Simple it may seems, elevated arch as the mountain and the opposite as the sea, but conveys the spirit of UniqueWay in an unfussy way; to bring travel back to the basics.”

By One&One Design