Film4 reinvents the movie channel ident
Film4, the UK’s number one movie channel, has revealed a refreshed on-air brand identity that draws cleverly on the traditional film strip.
A reinvention of the channel’s pre-existing idents, which were introduced when Film4 became free-to-air in 2006, the new idents, shot across five different locations, pay homage to moments of cinematic history whilst including covert references for the more discerning film fan. (How many can you spot?)
The idents were conceived, designed and directed by independent design agency ManvsMachine under the creative directorship of Daniel Chase, head of on-air promotions for 4Creative, Channel 4’s own creative agency.
source: Creative Bloq
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From the architect: Location of the house is Yonago-city Sanin area at the foot of Mt. Daisen which has national park. This area has much rain throughout the year. In winter it blows a chill northwest wind and it snows a lot. The site is on a hill. So the scenery is wonderful but it gets the strong afternoon sunlight.
We planned the house there where client family (married couple, their two children and wife’s mother who newly live together) lives.
We planned the house as divided/parted one. That architecture makes some benefits for the client such as keeping adequate privacy among the family. And client can sleep without any concern for disturbing noise of the other family members after his/her night shift work.
We designed the gabled folded-plate big roof which reaches ground at its one side on each “divided house.” The roof keeps off rain throughout the year, chill northwest wind and snow in winter and strong afternoon sunlight in summer. And the roof can keep the client’s privacy from neighbor houses.
In addition, natural sunlight comes in through the gap between the roof and “divided houses.” So that inside the house is bright enough in daytime without lightings.
Photography: Yohei Sasakura / Sasa no kurasha